Posts Tagged ‘Branding’

The fun branding of online identity

Sunday, December 16th, 2007

Branding. As some of you might heard(hopefully), I just re brand my online identity. What is branding? In my Alien terms, it is an identity that reminds people what the brand represent. Just like what Mcdonald reminds us of fast food, YouTube reminds us of online video and Google, leading search engine(some say the next empire to overtake Microsoft) plus Alien represents creatures from outer space.

There are many names/codes to choose from. So for my online identity, I choose Alien TYC. Why Alien? Because it’s pronunciation is close to my real name and this is the fun part of online branding, give yourself a online identity that you like.

The name of this blog site is ‘Mobile is just like that’ so what does it represent? For that, it is not what I state that represent the brand. It is the readers who will define the brand for my blog. Hopefully the blog’s online identity will be unique and many will remember they read Alien TYC’s blog at mobile.islikethat.com :)